If you want to sell clothes online, it is absolutely necessary to ensure that the photographs you take are of a high quality and display the clothes in a way that is easy to see. The photographs are the only method for the purchasers to obtain a sense of what they are acquiring because they are unable to physically feel or touch the things.
If you want to sell your clothes online, this post will provide you with a comprehensive tutorial on how to photograph clothing to sell online.
This tutorial will assist you in taking photographs that have a professional appearance, regardless of your level of experience as a photographer. These photographs will highlight your clothing, drawing the attention of potential customers.
Ideas on How to Photograph Clothing to Sell Online
We will go over everything that you need to learn about how to photograph clothing to sell online, from prepping the models' wardrobes for the photo session to choosing the appropriate lighting and background, and we will also provide some pointers on why you need to edit the photographs for better looking products which are ready for sell.
Presenting Your Products
You should think about how you want your clothing goods to be shown in the images before you start taking them for your internet business.
Three common approaches are used by retailers to photograph items of clothing:
Employing a Model
If you have the means to do so, hiring a model to wear your clothing items and pose for product photos is a great way to add personality and interest to your marketing materials. Using a model in a flattering setting might help you sell more clothes on your ecommerce site and on social media like Instagram and Pinterest.
You should try out a variety of positions and camera angles to show off your garment, but be mindful of the features that customers will be looking for.
Developing a distinct persona for your online shop is another benefit of using a model. Selecting models who are demographically representative of your target audience will help you present your business in a more approachable and genuine light. To express their unique identities, various brands employ a wide variety of models and photographic styles.
However, hiring models is often more expensive and might make scheduling a photoshoot difficult.
Utilizing an Invisible Mannequin
It is essential, while taking photographs of your clothing, to ensure that they have a natural and lifelike appearance. This will enable your buyers to have a clear mental image of how the items will look on them when they put them on. Finding a model for each of your picture shoots can be time-consuming and difficult, but you can avoid this hassle by making use of mannequins.
When working with a mannequin, there are a few things you need to keep in mind. To begin, it's best to steer clear of amputated arms wherever possible, unless you're filming something that doesn't require straps. It may be difficult to achieve a natural appearance for an empty sleeve when using Photoshop.
Second, you should make sure that the mannequin you use is facing front-on at all times. When the background is removed from a photograph, mannequins that were created to be shown in actual stores frequently exhibit stances that are distinct from those of other mannequins.
If you use a mannequin that is standing upright, you will be able to provide your consumers with a realistic representation of how the garments in your store would look and feel when worn by a human. Eliminating the background may be done easily at a later time to give the finished product a more professional appearance.
Flat Lay Photography
Flat-lay photography is an easy and cheap way to show off your clothes. It works great for things like men's shirts, socks and trousers.
I don't usually suggest using flat lay photos for your ecommerce store, though, unless you need an image for social media that looks good. It's better to show off your clothes in a more realistic way so that people can imagine how they would look on them.
Flat-lay photos require a large white sheet on the ground. Make sure your products are wrinkle-free. Use cardboard to smooth the collars and buttons.
Get the Things You Need To Take Pictures
Good clothing shots don't require expensive equipment. Smartphone cameras are improving and becoming cheaper.
Here is a list of helpful photography gear that you may find useful:
Camera or Smartphone
Taking good apparel photos requires the correct camera. Mirrorless cameras offer better technology, can link to studio lighting, and are lighter than DSLRs, so most people prefer them. Yet, not everyone needs them.
No need to buy a new camera if you can’t. You can also use your phone to take great photos. The most important thing is to make sure that your pictures are clear, in focus, and show the details of the clothes well.
Lighting
Lighting is essential for selling apparel photos. Use camera-friendly lights to capture the item's details. For a three-point lighting arrangement, start with a three-light kit. To evenly light clothing, this system uses one key light, one fill light, and a back or hair light.
A continuous light setup is best for smartphone photography. This eliminates shutter-light synchronization. Proper lighting is necessary for sales photos since purchasers want to see all the clothing's intricacies.
Photography Backdrop
Clothing photography requires good lighting and a clean background. For this, get a standard white photography backdrop with a stand. The kit should be 10 x 20 feet to capture full-length photographs of mannequins in longer clothes.
High-quality backdrops let customers see clothes clearly and precisely. As it won't detract from the clothing's characteristics, a white backdrop can also help sell it.
Tripod for Steady Camera
Studio photography requires a robust tripod to eliminate camera shake from hand-holding. Look for a tripod that extends to the photographer's eye level and contains a spirit level for levelling up the legs.
Using a tripod might help you take better, more focused photos. Since the photographer doesn't have to hold the camera steady, they can take their time setting up the shot. A sturdy tripod improves studio photography.
Wireless Trigger
A studio wireless trigger works ideal for garment photography camera-lighting set connections. This trigger fires or turns off the lights simultaneously, giving in well-lit and detailed photos.
Make sure your wireless trigger works with your camera brand before buying. This will ensure that the trigger functions perfectly with the camera, maximizing shoot performance.
A wireless trigger helps speed up lighting setup and adjustment, making garment photography more efficient and successful. It can help ensure consistent lighting across all photographs for a polished finish.
Mannequin or Model
Mannequins can save money and improve clothing photography. A mannequin without amputated limbs seems more lifelike.
A professional model for clothing photography can be pricey, but it may be worth it. A model can adjust their body form to fit the apparel, but a mannequin must be pinned. A model's natural movement helps purchasers relate to the outfit. Lifestyle apparel photos are growing more popular, and some firms may prefer outdoor venues over studios.
The brand's look, apparel, and budget determine it. Mannequins are cheaper, but models offer a special touch to clothes photography.
Bag of Other Tools
To make clothes appear their best for a photoshoot, you need a bag of tricks. Pins can speed up post-production editing by pinning folds or labels. For a precise, wrinkle-free fit, clothes pegs can gather and secure surplus material at the back of a model or mannequin.
A photography pack should also include tape to arrange cloth, spare camera batteries, studio light bulbs, and a steam iron to remove creases.
The photographer can ensure the apparel looks its best and requires minimal retouching by having these items on hand during the shot. These tactics and tools can make final photographs look more polished and professional, attracting buyers and increasing sales.
Set Up Your Clothes
It's crucial to get ready for a clothing picture shoot, as any imperfections will stand out clearly in the final images. If you don't come prepared, you can end up having to retake the shot or spending way too much time editing.
Start setting up a manufacturing line by gathering all the garments that need to be photographed. First, make sure there are no wrinkles in any of the clothes by ironing or steaming them. The photographer then needs to ensure they have extra batteries and pins in their photography kit.
Put the first piece of clothing on the mannequin. It is essential to precisely and consistently style accessories such as buttons, tassels, and ribbons. Folding the sleeves consistently and properly is also important. Last but not least, before starting the shoot, inspect the outfit for any stains.
A Nice Set Up For Your Studio
To take great photos of clothes, you need a photography studio that is set up right. As a clothing studio, you can use any extra space you have, whether it's at home or at work. The important thing is to have the right camera and other gear.
Background props should be placed before the lights and camera are set up. Light should be placed near to the camera or phone and directed at the subject of the photograph.
Then, put the fill light in a spot 45 to 50 degrees away from the model or mannequin. A light can be put behind the backdrop or between the mannequin and backdrop as a backlight.
In order to acquire the finest images, you should check the lighting after putting up the lighting and then proceed to set up the camera and the tripod according to the instructions.
Set Camera Settings
When photographing clothing, it is ideal to use a high f-stop, such as between f/8 and f/11, so that the subject of the photograph is the garment and not the background. Depending on the type of light sources used, the ideal shutter speed should be between 1/125 and 1/500, and the ideal ISO setting should be between 400 and 800.
The ISO should be set between 600 and 800 in order to minimise the quantity of noise introduced by artificial lighting.
Start Taking Pictures of Your Products Now
Keep your camera steady when photographing clothing. A tripod or stable surface can do this. The model or mannequin being photographed should be positioned so that they take up the majority of the frame in the camera.
You can either change the tripod's height or use the optical zoom function on the camera in order to get closer shots. It is imperative that digital zoom be avoided at all costs because its use can result in a reduction in the image's overall quality.
After pushing the shutter button, the camera is able to refocus on the subject if it has been set to a mode that has a timer that lasts for two seconds.
To highlight clothing features, try varied angles when snapping images. To show buyers buttons, tags, and zippers, take close-ups. Capturing all clothing angles is essential to creating a dynamic image.
When preparing to photograph clothing, it is helpful to use various props and tools to ensure that the items are presented in the best way possible. The clothing should be ironed or steamed to remove wrinkles, and a padded bra can be used to fill out the bust of a garment.
If necessary, pins and pegs can be used to clip garments into place on the mannequin or model. Fans can add movement to the clothing, and transparent tape can be used to keep tags or labels out of the way.
Take a Photo of the Tags
When you are ready to submit the clothes images you have taken for the purpose of selling on various platforms such as eBay, Depop, or Shpock, or even on your own eCommerce site, remember to take a picture of the label as well.
If you have a photo of the label, it will be easier to access more information online, you will be able to write descriptions more quickly, and the uploading procedure will go more smoothly. In addition, having the item number on hand will make it much easier to locate the product's initial pricing as well as its description.
Picture Retouching for Marketing Purposes
E-commerce apparel shops need attractive, consistent product photos to attract customers and improve sales. Photo editing may provide a realistic and professional look by modifying alignment, backdrop, cropping, color correction, and shadows.
E-commerce companies use ghost mannequin services to create human-shaped clothing photos without models or backdrop props to save money. Seeing the garment's interior gives it a three-dimensional look. Creating ghost mannequins is difficult, but it's worth it to take great product photographs of clothing.
There are a number of professional photo editing services that can help e-commerce businesses get high-quality retouching that doesn't break the bank. By using a service like Clipping Path, professional editors can make sure that clothing images are consistent and remove flaws to make them look better for potential customers who are looking through an online store.
Investing in photo editing can help e-commerce businesses make professional images of their clothes that will help them sell more and get more people to visit their online store.
Add Pictures of Your Products to Sell Them Online
After modifying the clothes photographs, upload them to your online store and marketplaces. Images must meet platform standards. This takes time, but it's necessary to make your stuff available to customers.
Clothing photoshoots and editing may be fun and gratifying. It can improve the look of your online store and boost sales. Take your time, enjoy the process, and remember that creating great product images will pay off.
Final Words
Taking pictures of clothes can be fun and make you money, but it takes time and passion to organize your website with great pictures. If you're new to clothing photography, it can be helpful to follow some tips about how to photograph clothing to sell online from experts.
To make great product photos, you need to put time and effort into your work and keep a positive attitude about getting the best results possible. Remember that photography is a creative field, so don't be afraid to try out different techniques and styles that fit your tastes and personality.
By using your own tricks and style, you can take your clothing photography to the next level and make stunning images that show off your products in the best way possible.
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